BODIpHIER® Natural Hair Relaxer

New Technology Revolutionizes Hair Relaxers

Hair Straightening System & Hair Styling Tips

Fresh Look Products Company Produces a Technological Breakthrough! The Fresh Look Permanent Hair BodipHier is an innovative product designed to relax hair and add body without the use of harsh chemicals. There has not been any significant innovation for relaxing hair since sodium hydroxide (lye) was introduced professionally in the 1950’s. Manufacturers have formulated many variations of lye relaxers (I.e., sodium, calcium, and lithium hydroxide) and even added conditioners in an attempt to make relaxers less damaging.

However, the basic damaging ingredient (lye) has not changed. Consequently, since the introduction of (lye) relaxers, the average length of hair has gotten shorter by 4–5 inches.

FRESH LOOK HAIR’s BODIpHIER HAIR RELAXERS are the first truly new Technology for relaxing hair in 50 years!

Leah Before Leah After
Leah Before Leah After
  • Contains No Harsh Chemicals
  • Safely Relaxes Hair
  • Alkaline Water Formula
  • Will Not Burn Scalp
  • Will Not Over-Process Hair
  • Can Be Used Over Permanent And Semi-Permanent Color
  • Can Be Used Over And In Place of Traditional Relaxers
  • Enriched With Vitamins, Minerals and Amino Acids
  • Leaves Hair With Texture And Elasicity
  • Adds Body And Sheen To Hair
  • Makes Hair Silky And Manageable
  • Balances The pH Of Hair
Rachel Before Rachel After
Rachel Before Rachel After

The active ingredient in the FRESH LOOK HAIR BODIpHIER is alkaline water, which penetrates into the hair without destroying the outer layer (the cuticle) and permanently softens the bonds inside the hair without breaking them. Softening the bonds of hair causes the natural curl pattern to elongate or loosen, making hair straighter.

Hair that has more texture and elasticity; that has been fortified with vitamins, minerals and amino acids; restored to its natural pH balance and conditioned, is in a much healthier state and is more capable of withstanding the stress of heat appliances.


Nia Before Nia After Jacora Before Jacora After
Nia Before Nia After Jacora Before Jacora After

Don’t Get A Relaxer… Get A BODIpHIER®… “The Safe Way To Relax Hair”